Online retail site Spree.com has entered a partnership with Bally's Total Fitness. Under the deal, Spree.com will build, promote and maintain an online retail site for Bally's. Bally's, in turn, will promote Spree.com's independent partners program to its members. The program will provide added value to Bally's members in the form of cash back on purchases made at Spree.com stores or free Web sites with unlimited space. The retail site will be co-branded as Spree.com and Bally's and will offer health, nutrition and fitness products. Terms of the deal were not disclosed.
Copyright April 1999, Crain Communications Inc.