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Springer gets Smart

Published on .

DaimlerChrysler, Stuttgart, awarded the international communications account for the Smart car to Springer & Jacoby, Hamburg. The account is estimated at more than $40 million. The creative hot shop takes over the account next year from Weber Hodel Schmid, Zurich. Springer & Jacoby already handles the German account for DaimlerChrysler-owned Mercedes-Benz. True North Communications, Chicago, is buying a 35% stake in Springer & Jacoby with the aim of bankrolling the expansion of the German shop into a network capable of handling the Mercedes account across the Continent. True North agency FCB Worldwide currently is pitching against BBDO Worldwide for DaimlerChrysler's $1 billion creative account for its Chrysler, Dodge and Jeep brands.

Copyright October 2000, Crain Communications Inc.

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