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Sprint brands local units

Published on .

Sprint Corp. this weekend will launch its first branding campaign for its local telecommunications service in Florida. Currently operating under the Sprint United Telephone and Centel names, Sprint's local service will now be branded Sprint. A TV campaign by J. Walter Thompson Co., San Francisco, will carry the tagline, "Here's where it gets easier." Sprint operates local telephone operations in about 19 states, all of which will eventually take the Sprint name.

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