Sprint Cellular, Chicago, on Tuesday named the Martin Agency
, Richmond, Va., to its estimated $15 million to $20 million account. Sprint Cellular--which is being spun off from Sprint Corp.
in January--will announce its new name within the next few months and will soon compete with its former parent. Other agencies that pitched the account include: Hal Riney & Partners/Heartland and Cramer-Krasselt
, both Chicago; and Lowe
& Partners/SMS and Houston Effler Hampel Stefanides, both New York. Keroff & Rosenberg, Chicago, previously handled the account.