Sprint Corp., Westwood, Kan., awarded the estimated $25 million account for Sprint ION, its new high-speed communications service, to D'Arcy Masius Benton & Bowles, New York. Sprint ION will roll out to consumers at the end of the year, starting in Denver; Kansas City, Mo.; and Seattle. Advertising, planned for later this summer, is expected to include a lot of direct mail and promotional work.
Copyright July 1999, Crain Communications Inc.