Sprint in ESPN SportsZone promo

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Sprint 1-800-ONE-DIME is sponsoring "Roast Your Rival" on ESPN SportsZone online beginning Oct. 27. The five-week campaign features 32 colleges--16 rivalries, including Auburn/Alabama and Florida/Florida State-- submiting jokes, wisecracks and one-liners about their team's nemesis. 1-800-ONE-DIME is targeted to appeal to collect-calling college student and young adults.

Copyright October 1997, Crain Communications Inc.

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