Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sprint to offer Internet Call Waiting

Published on .

Sprint Corp., Westwood, Kan., June 22nd becomes the first major telecommunications provider to introduce Internet Call Waiting. The service will target the millions of single-line households that miss calls while surfing the Net. The Internet Call Waiting service will be bundled with the Sprint 1000 long-distance calling plan. The call waiting service will be offered free for six months to consumers who sign up for Sprint 1000; after that period, Internet Call Waiting will cost $4.95 a month. Sprint will support the new plan with up to $15 million in on- and offline advertising via McCann-Erickson Worldwide, New York.

For more on this story, click here.

Copyright June 2000, Crain Communications Inc.

Most Popular
In this article: