Sprint Corp., Westwood, Kan., June 22nd becomes the first major telecommunications provider to introduce Internet Call Waiting. The service will target the millions of single-line households that miss calls while surfing the Net. The Internet Call Waiting service will be bundled with the Sprint 1000 long-distance calling plan. The call waiting service will be offered free for six months to consumers who sign up for Sprint 1000; after that period, Internet Call Waiting will cost $4.95 a month. Sprint will support the new plan with up to $15 million in on- and offline advertising via McCann-Erickson Worldwide, New York.
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Copyright June 2000, Crain Communications Inc.