×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sprint readies phone card promo for Super Bowl

Published on .

Sprint Corp. is expected early next month to launch an estimated $10 million marketing and advertising blitz tied to the Super Bowl. The effort aims to sign up customers using free calling cards, with 32 designs modeled after Super Bowl tickets. New Sprint long-distance customers will get a free card and can receive others as long as they stay with Sprint. Next month, TV ads created by J. Walter Thompson USA, San Francisco, will hype the 10-minute cards. Sprint officials declined comment.

Copyright December 1997, Crain Communications Inc.

In this article:
Most Popular