Sprint Corp. is expected early next month to launch an estimated $10 million marketing and advertising blitz tied to the Super Bowl. The effort aims to sign up customers using free calling cards, with 32 designs modeled after Super Bowl tickets. New Sprint long-distance customers will get a free card and can receive others as long as they stay with Sprint. Next month, TV ads created by J. Walter Thompson USA, San Francisco, will hype the 10-minute cards. Sprint officials declined comment.
Copyright December 1997, Crain Communications Inc.