Sprint's new promotion turns on a dime

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Sprint Corp. on April 3 launches a promotion for Sprint Sense where Sprint will scatter 1,000 gold-plated dimes throughout the U.S. The first consumer to find and verify the dime with Sprint will win $25,000 and a year's worth of long-distance service. A radio campaign breaks Monday in 11 markets. J. Walter Thompson USA, San Francisco, handles.

Copyright March 1997, Crain Communications Inc.

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