New Sprint shops debut work

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Sprint tonight breaks TV ads from new shops McCann-Erickson Worldwide and Leo Burnett Co. African-American unit Vigilante, both New York. The ads, which will appear on network programs including "ER," "48 Hours" and "The Late Show With David Letterman," support Sprint Unlimited, a product that allows consumers to make unlimited long-distance calls on weekends for a flat monthly rate of $25. A national newspaper campaign from McCann begins Nov. 6.

Copyright November 1998, Crain Communications Inc.

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