Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

New Sprint shops debut work

Published on .

Sprint tonight breaks TV ads from new shops McCann-Erickson Worldwide and Leo Burnett Co. African-American unit Vigilante, both New York. The ads, which will appear on network programs including "ER," "48 Hours" and "The Late Show With David Letterman," support Sprint Unlimited, a product that allows consumers to make unlimited long-distance calls on weekends for a flat monthly rate of $25. A national newspaper campaign from McCann begins Nov. 6.

Copyright November 1998, Crain Communications Inc.

Most Popular
In this article: