×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sprint talks to 5 for college business

Published on .

Sprint is talking to Boston agency Hill, Holliday, Connors, Cosmopulos and New York's Lowe & Partners/SMS, Deutsch, Wells Rich Greene BDDP and Mad Dogs & Englishmen for its $15 million direct marketing account to college students, according to executives close to the account. A spokeswoman for Sprint called the talks a "capabilities presentation" and denied the account was in review. J. Walter Thompson Direct, New York, is Sprint's agency of record.

Copyright July 1997, Crain Communications Inc.

In this article:
Most Popular