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Sprite on Billboard awards

Published on .

Coca-Cola Co., Atlanta, plans to showcase Sprite during the Billboard Music Awards on Fox Dec. 7 by running all five episodes of its current serial campaign highlighting different regional hip-hop artists. The 30-second spots began airing in August, with a new one breaking about every three weeks since. The ads, from Burrell Communications Group, Chicago, will run into next year on MTV, BET, WB and other outlets with teen audiences, a Coca-Cola spokesman said.

Copyright November 1998, Crain Communications Inc.

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