Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Sprite launches hip-hop campaign

Published on .

Female hip-hop artists star in a new TV campaign for Coca-Cola Co.'s Sprite brand that will be launched next week via Burrell Communications Group, Chicago. There are five 30-second spots in the "Five Deadly Women" series, which will run through the end of the year on MTV and BET, as well as other outlets. Spending could not be determined at press time. Lowe & Partners/SMS, New York, handles general market advertising for Sprite.

Copyright June 1999, Crain Communications Inc.

Most Popular
In this article: