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Sprite, Polo team for summer promo

Published on .

Coca-Cola Co. and Polo Jeans Co. are teaming up to fatten teen wallets via a national Sprite promotion this summer. A variety of instant win prizes will be awarded based on messages under bottle caps. National TV ads break July 3; point-of-purchase radio will also support. Lowe Lintas & Partners, New York, handles.

Copyright April 2000, Crain Communications Inc.

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