Coca-Cola Co. will feature five NBA players from the 1996 Olympic Games Dream Team in a commemorative packaging promotion for its Sprite brand. The collectible player cans will be in stores Aug. 15, prior to the beginning of the 2000 Summer Olympics basketball series, and will feature an image either of Grant Hill, Tim Duncan, Alonzo Mourning, Allan Houston or Vin Baker. In addition, hidden messages inside multipacks will offer prizes ranging from T-shirts to an opportunity to play one-on-one against one of the five players. The promotion will be supported with an updated ad--originally from Coca-Cola's 1996 Summer Olympics campaign--and point-of-purchase materials, both from Lowe
Lintas & Partners Worldwide, New York.
Copyright May 2000, Crain Communications Inc.