Sprite returns to TV after 4-year hiatus

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Coca-Cola Co. is testing a new commercial for Diet Sprite, its first TV advertising for the brand since 1991. The spot is the first work from Fallon McElligott Berlin, New York, which nabbed the brand's creative assignment from Lowe & Partners/SMS, New York, in April. The 30-second spot has been running in Cincinnati, Denver and Washington since June 26. Separately, 11 new TV spots for Coke Classic hit the airwaves from Creative Artists Agency, Beverly Hills, Calif.

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