SpryNet, a new Internet-only product from CompuServe's Seattle-based Internet division, launches a new national TV campaign this week. Newspaper and radio ads will support in selected markets. TV spots show a young tech-obsessed male moving around his informal office and talking about SpryNet's speed, customer service and support and technology. Elgin Syferd/ DDB
Needham, Seattle, handles the account. SpryNet could deploy online advertising as soon as April, spokespersons said today.