Square One, Riney join Miller Lite review

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Square One, Dallas, and Publicis & Hal Riney, San Francisco, are participating in Miller Brewing Co.'s review for its $150 million Lite account, executives said. Square One is a Miller roster agency, handling Milwaukee's Best and Red Dog as well as some previous Texas-specific work for Lite. Miller VP-Marketing Jack Rooney once worked for Riney and now is seeking ideas for the brand from the shop (AA, Nov. 23). Also competing for the account are incumbent Fallon McElligott, Minneapolis, and Miller roster shops Wieden & Kennedy, Portland, Ore., and Y&R Advertising, New York.

Copyright December 1998, Crain Communications Inc.

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