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SRI plans ratings test

Published on .

Statistical Research Inc., Westfield, N.J., said it has installed in 100 homes a prototype TV metering system that will be the core of its SMART (Systems for Measuring And Reporting Television) TV ratings laboratory. The test is being underwritten by the Big 3 networks and the National Association of Broadcasters to develop better methods and technology for measuring TV audiences. SRI plans to start metering its target sample of 500 homes by February.

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