TV Spots of the Week | Media Player


And Other Current TV Commercials of Note

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Inner Beast
Client: Whiskas
Brand: Whiskas
Title: "Zebra"
Agency: TBWA/Chiat/Day
Sure to bring a knowing smile to the face of all cat lovers, this spot supposes that a household tabby, in search of its inner beast, is stalking a tasty zebra across the African savannah.

Gadget Head
Client: Philips
Brand: Consumer Electronics
Title: "Spindocters"
Agency: Result DDB, Amsterdam
The ingenious but ridiculously simple idea in this "bucket head" spot demonstrates how Philips consumer electronics bring new creative possibilities to the gadget heads of generation digital.

Assembly Line Nation
Client: Ford Motor Co.
Brand: F-150 Truck
Title: "America's Truck"
Agency: J. Walter Thompson
All America is an auto assembly line in this visually fascinating spot that launches Ford's crucial campaign for the new F-150 pickup truck.

150 Pound Tongue
Client: Coca-Cola Co.
Brand: Hi-C Blast
Title: "Dancing Machine"
Agency: The Geppetto Group
The images here show us a drink glutted with lush and colorful fresh fruit even as tiny type warns us that Hi-C Blast is made with only 10% fruit juice. Meanwhile, a 150-pound human tongue covorts around the dance floor where he takes a licking and keeps on kicking.

Motor Mob
Client: Pennzoil
Brand: Pennzoil
Title: "Homage"
Agency: TBWA/Chiat/Day
The engines of cars throughout an entire neighborhood suddenly rip themselves out of their chassis and take to the streets as a mob seeking that cocaine of the crankshaft world: lubricating oil. A Pennzoil man and his truck cargo of 30 weight petro-ecstasy is surrounded.

Popcorn Chicken
Client: KFC
Brand: Popcorn Chicken
Title: "Building"
Agency: Ogilvy & Mather
Made to kick off KFC's new contest encouraging consumers to make and submit their own versions of KFC video ads, this spot shows a girl pitching a piece of chicken from a rooftop into the mouth of a man several stories below. Tiny type warns viewers not to try this at home, even though the overall message of the commercial is clearly 'top this.' See the full story about the chicken chain's new consumer-made 'reality' ads.

Ad Council
Client: Ad Council
Brand: Freedom
Title: "Tom"
Agency: Ogilvy & Mather
The Ad Council has unveiled its new "Freedom" campaign marking the second anniversary of the terrorist attacks on the World Trade Center and Pentagon. This one spotlights an immigrant from Cambodia, whose comments are interspersed with nearly invisible flashes of other images, such as fresh-scrubbed caucasian children dressed in white cowboy hats.

Cargo Train
Client: Old Navy
Brand: Cargo Pants
Title: "Time to Throw Down"
Agency: In-House

This knockoff of the "Soul Train" dance show format is goofy enough to make everyone remember it. And they apparently did. This spot received the highest consumer recall score for the period of Aug. 18-31 in the bi-weekly Intermedia Advertising Group survey.

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