switches to Draft

Published on .

Most Popular taps Draft as site focuses on, Santa Monica, Calif., moved its estimated $15 million account to Draft Worldwide from Wieden & Kennedy, Portland, Ore. in October launched a TV campaign with comedian Bob Newhart as spokesman, but the account now is centering on direct response. Draft will open a Los Angeles office to serve the account.

Copyright December 1999, Crain Communications Inc.

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