He began his career in 1963 as a creative director at Doner, Southfield, Mich., and retired from the agency in 1991.
The agency said he was best known for his work on Dow Bathroom Cleaner's Scrubbing Bubbles, Tootsie Roll's "How many licks does it take?" and Ballpark Franks' "They plump when you cook 'em" campaigns. His column, "Burkoff's Fables," for Advertising Age ran from June 1984 through November 1987. -- Kate MacArthur
Copyright May 2001, Crain Communications Inc.