Insiders at Ziff-Davis Publishing Co., New York, say the company is close to announcing a new print publication about the Internet, for introduction sometime this fall. Bill Machrone, currently VP-technology and a former editor in chief of PC Magazine, will be the editor.
A group of former CBS network executives have formed Prime Life Network, a new national cable TV network aimed at the 65 million Americans 50 years and older. The channel will launch in first quarter 1996 and will feature all original programming. Michael Eisenberg, a former top research executive at CBS, is the chairman-CEO. Former CBS President and Chairman Gene Jankowski, now a principal of Veronis Suhler & Associates, and CBS News anchor Charles Kuralt are on the new channel's board. The channel is directly competitive with long-running Nostalgia Channel.
Tuna making comeback
StarKist division of H.J. Heinz Co. brings back Charlie the Tuna after a 12-year hiatus in a TV and radio campaign breaking June 26 from the Tom Reilly Consortium, Chicago. Media That Works, Cincinnati, does placement. The spots, which feature a more healthy, active Charlie, break initially in Houston, Pittsburgh, Tampa and Charlotte.