Stanley Tannenbaum, Kenyon & Eckhardt Chairman, Dies at 73

Writer of Brylcream's "A Little Dab'll Do Ya."

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(May 16, 2001) -- Former Kenyon & Eckhardt Chairman Stanley I. Tannenbaum, whose achievements ranged from writing the jingle "A little dab'll do ya" for Brylcream to becoming a pioneer in the development of integrated marketing communications, died Monday in Chicago. He was 73.

K&E, which merged with Bozell & Jacobs to form Bozell Jacobs Kenyon & Eckhardt, is now part of True North Communications.

Most recently, Mr. Tannenbaum had been professor emeritus at Northwestern University's Medill School of Journalism. He joined Medill in 1983 after a career that included 26 years at K&E, including 12 as chairman. From 1990 to 1994, Mr. Tannenbaum served as the first chair of integrated marketing communications at Medill and was part of team that transformed the school's advertising department into its present integrated marketing communications, or IMC, program.

He was a co-author of The New Marketing Paradigm: Integrated Marketing Communications, was active in ad industry associations and was a founding member of the ad industry's self-regulation organization, the National Advertising Review Board. -- Richard Gordon

Copyright May 2001, Crain Communications Inc.

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