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Stanley taps Grey in Europe

Published on .

Stanley Tools, New Britain, Conn., enlisted Grey Advertis-ing, London, to lead its first European advertising assault in years. Grey beat Young & Rubicam, London, and D'Arcy Masius Benton & Bowles, Amsterdam, to win the $33 million account. The media account hasn't been determined yet. Stanley's new focus on Europe follows an internal restructuring at the company and the installation of a new management team. The first work from Grey is expected to debut in the U.K., Germany and France later this year. Grey has kept in close contact with Stanley since its New York office failed last year to win the U.S. business, which went to Mullen, Wenham, Mass.

Copyright May 1999, Crain Communications Inc.

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