, team to hit college market

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Most Popular, an e-tailer of office supplies and furniture, selected, an online college products and services retailer, to develop and implement a customized online and offline marketing program designed to enable to more effectively reach the college market. plans an integrated marketing program including on-campus, student-to-student marketing efforts, participation in targeted e-mail marketing campaigns, distribution of product samples and coupons, and other online and offline components. In addition, will be the exclusive provider of school supplies on

Copyright June 2000, Crain Communications Inc.

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