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Staples.com, VarsityBooks.com team to hit college market

Published on .

Staples.com, an e-tailer of office supplies and furniture, selected VarsityBooks.com, an online college products and services retailer, to develop and implement a customized online and offline marketing program designed to enable Staples.com to more effectively reach the college market. VarsityBooks.com plans an integrated marketing program including on-campus, student-to-student marketing efforts, participation in targeted e-mail marketing campaigns, distribution of Staples.com product samples and coupons, and other online and offline components. In addition, Staples.com will be the exclusive provider of school supplies on VarsityBooks.com.

Copyright June 2000, Crain Communications Inc.

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