Asian golf aficionados will see the event carried live April 9-12 after ESPN Star Sports signed an agreement with the Augusta National Golf Club for exclusive cable and satellite rights across the region for the 1998 tournament.
"The Masters is one of the most presti gious events on the ESPN Star Sports cal endar," says ESPN Star Sports Managing Director Alexander Brown. "Golf continues to gain tremendous popularity in the region and this is part of our ongoing commitment to bring the best in golf to Asia."
ESPN Star Sports, a sports programming joint venture between Walt Disney Co. owned ESPN Inc. and News Corp.'s Star TV Network, will also broadcast the regular PGA Tour events in the U.S. and the Omega Tour in Asia on Star Sports, and the British Open on ESPN.
Born out of financial necessity, ESPN Star Sports supplies programming software to both the ESPN and Star Sports channel in the region. ESPN is the smaller of the round-the-clock services, with a reach of 24 million homes in Asia. Star Sports is more than double that at 60 million homes.
Copyright March 1998, Crain Communications Inc.