Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.


Published on .

Images of sports superstars fade in and out in the first spot for MVP.com, an online seller of high-end outdoor and sporting goods. The stars are also MVP.com's top executives -- John Elway, Michael Jordan and Wayne Gretzky. Leagas Delaney, San Francisco, produced the ads, tagged "MVP.com. Gear. Insight. Performance."
Most Popular
In this article: