"This is an important long-term deal which reaffirms Star TV's strong interest in the Asian market," said Gareth Chang, Star TV's executive chairman. "Media Asia Group's top-class production is a tremendous asset to Star Mandarin Movies channel's line-up."
Thomas Chung, Media Asia's managing director, said: "We firmly believe that the amicable combination of Media Asia movies with the professional programming of Star Mandarin Movies will offer great appeal to viewers."
Under the multiyear agreement, Star TV will exclusively broadcast new theatrical products from Media Asia Group. That company plans to produce at least 40 movies within 5 years.
Media Asia Group was behind the recently released film "Gen-X Cops,'' which grossed more than $2 million at the box office in Hong Kong, and "Purple Storm,'' starring Joan Chen and co-produced by Jackie Chan.
Media Asia Group is also the exclusive distributor for Star Mandarin Movies, which has more than 500 film titles.
Copyright August 1999, Crain Communications Inc.