On March 4, Star TV started using Indonesia's Palapa B2P satellite to beam a promotional channel into homes that don't fall within the broadcast reach of Star's current satellite Asiasat-1.
Homes with satellite dishes pointed at Palapa can receive ESPN Asia, CNN International, MTV Asia and several other regional channels in Asia.
Indonesia is the biggest Asian user of satellite-delivered TV signals due to its geographic make-up of more than 13,000 islands.
Star TV has exclusive regional broadcast rights to the Asiasat-1 satellite, whose broadcast reach stretches from Asia to the Middle East. It has harnessed those rights to great effect, reaching an estimated 220 million homes across the region.
Asiasat-1's only limitation is that it does not reach much of Indonesia, Asia's third most populous country and No. 5 in the world.
Although a second generation Asiasat-2 is due to launch later this year and will cover an area from Australia to the Middle East, Star TV wants to whet appetites in Indonesia for the 15-channel pay TV service it will carry.
The Star TV channel on Palapa carries a combination of Star's Movie, Music and Sports channels.