×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Starbucks into cyber

Published on .

Starbucks Corp. plans to begin testing its version of the cybercafe in the next six months. At the Comdex Fall computer show in Las Vegas, Starbucks showed some e-mail and video conferencing services it is developing with Intel Corp. and others. Director of Marketing John Williams stressed that Starbucks intends to keep its focus on coffee and culture, not technology. "We want to do pretty much the opposite of cybercafes," he said. "Technology is one of the tools to do that, but it is not the center of attention."

Copyright November 1996, Crain Communications Inc.

Most Popular
In this article: