Starbucks Coffee Co., Seattle, preparing to step up its advertising efforts with a push into supermarkets, moved its account from Goodby
, Silverstein & Partners, San Francisco, to sister Omnicom agency BBDO
West, Los Angeles. Goodby this summer produced what was once expected to be an $8 million TV campaign for Starbucks' Frappuccino products.
Copyright September 1997, Crain Communications Inc.