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Starbucks from Goodby to BBDO

Published on .

Starbucks Coffee Co., Seattle, preparing to step up its advertising efforts with a push into supermarkets, moved its account from Goodby, Silverstein & Partners, San Francisco, to sister Omnicom agency BBDO West, Los Angeles. Goodby this summer produced what was once expected to be an $8 million TV campaign for Starbucks' Frappuccino products.

Copyright September 1997, Crain Communications Inc.

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