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Starbucks hires chief marketing officer

Published on .

Starbucks Coffee Co., Seattle, named Cynthia A. Vahlkamp exec VP-chiefmarketing officer, a new position. She will be responsible directing all aspects of the global Starbucks brand strategy and product development. Prior to joining Starbucks, Ms. Vahlkamp was VP and general manager-outdoor cooking for Sunbeam Corp.; she left the company in 1998.

Ms. Vahlkamp's employment history also includes a stint as U.S. VP-marketing for CompuServe after spending 14 years with Quaker Oats Co. and General Food Corp; she also held senior positions at Hardware.com and Momentum Marketing Partners.

Copyright February 2001, Crain Communications Inc.

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