McDonald's Corp., Oak Brook, Ill., awarded Bcom3 Group's Starcom
Worldwide, Paris, its estimated $50 million French media buying account. Omnicom Group-owned SEO-Optimum Media Direction previously handled. MediaCom
Worldwide, owned by Grey Global Group, also pitched. Omnicom-controlled BDDP France handles creative. McDonald's has also relied on Havas Advertising's Euro RSCG Corporate to handle a series of crisis management and brand awareness campaigns over the past year aimed at lowering anti-McDonald's sentiments.
Copyright October 2000, Crain Communications Inc.