Starcom to handle McD's in France

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McDonald's Corp., Oak Brook, Ill., awarded Bcom3 Group's Starcom Worldwide, Paris, its estimated $50 million French media buying account. Omnicom Group-owned SEO-Optimum Media Direction previously handled. MediaCom Worldwide, owned by Grey Global Group, also pitched. Omnicom-controlled BDDP France handles creative. McDonald's has also relied on Havas Advertising's Euro RSCG Corporate to handle a series of crisis management and brand awareness campaigns over the past year aimed at lowering anti-McDonald's sentiments.

Copyright October 2000, Crain Communications Inc.

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