×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Starcom, MediaVest merge in Mexico

Published on .

Starcom Worldwide and MediaVest Worldwide are merging their Mexican media operations under the Starcom banner. The units of B Com3 Group comprise the second-largest media company in the market with annual billings of $350 million. Clients include Coca-Cola Co., Philips and Procter & Gamble Co. B Com3 has said it will merge media operations in smaller markets or those in which it would like to gain scale.

Copyright March 2000, Crain Communications Inc.

Most Popular
In this article: