Starcom to merge with Bartle's Motive in U.K.

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Leo Burnett Co. is expected the week of Nov. 29 to announce the merger of its U.K. media operation Starcom with Bartle Bogle Hegarty's media arm, Motive Communications. Burnett acquired a 49% stake in Bartle at the end of 1997, when merger talks first surfaced. Motive Managing Director Mark Cranmer confirmed merger discussions have been renewed.

Copyright November 1999, Crain Communications Inc.

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