Starcom will open Internet media unit

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Starcom Media Services is launching Starcom IP to focus on Internet media delivery. Rishad Tobaccowala, 39, will be president of the new division; he recently transferred back to parent Leo Burnett Co. from president of Giant Step, Burnett's majority-owned interactive agency. Mr. Tobaccowala plans to develop an in-house buying and planning service that will work seamlessly with Giant Step and other interactive agencies.

Copyright January 1999, Crain Communications Inc.

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