Mr. Wollheim, who will maintain his previous responsibilities, will oversee all the network's business in Brazil, including the online community and the two companies acquired this year -- Zeek! and Cade.
"Our fast growth in the market demanded a centralized administration. We have now over 100 employees in the country," says Fernando Espuelas, chairman-CEO of the Starmedia Network.
Mr. Wollheim arrived at StarMedia in August 1998 as commercial director. Earlier this year, he was promoted to VP-service to clients and later assumed the position of senior product-VP, based in New York.
Meanwhile, Mr. Espuelas is also planning to appoint a new general director at Starmedia.com in Brazil, to succeed Indio Brasileiro de Guerra Neto, who was recently promoted to VP-business to business, based in New York.
Copyright October 1999, Crain Communications Inc.