StarMedia charges into U.S.

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Latin American online network StarMedia Network today announces plans to launch U.S. content sites by early next year.

StarMedia created a network of sites with local content, chat, entertainment and free e-mail for Spanish- and Portuguese-speaking audiences. Today , it also launches a national ad campaign, including prime-time TV, print, outdoor boards and radio ads. Ogilvy & Mather, Miami, is its agency of record. StarMedia's `99 ad budget is $30 million.

Copyright November 1998, Crain Communications Inc.

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