In addition to featuring health information in the section, the companies will create a new teen site with community features and content geared toward teens. The products will launch in Mexico in June and in Argentina and Brazil later in the summer.
Online and offline marketing for the partnership may include placement of URLs on Danone merchandise, broadcast and print ads and point-of-sale promotions in Mexico, Argentina and Brazil. The "En Forma" channel also will feature content provided by Danone, including nutritional fitness and family interest information. -- Adrienne Mand
Copyright May 2001, Crain Communications Inc.