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StarMedia, L'Oreal team for Web site for Latina women

Published on .

StarMedia Network (www.starmedia.com), an Internet media company for Spanish- and Portugese-speaking audiences, teamed with L'Oreal Group to launch Cadamujer.com, a site for Latina women worldwide. The site launches today in Mexico at (www.cadamujer.com.mx) and will roll-out starting in Argentina and Brazil in the coming months. Cadamujer.com will include information, community services and e-commerce opportunities for Latina women. Local editorial staffs will develop and update content. Users will have direct access to local sites of L'Oreal Group brands, including L'Oreal Paris, Lancome, Maybelline and Biotherm. StarMedia and L'Oreal will promote the service through online and offline marketing efforts; details were undisclosed.

Copyright March 2000, Crain Communications Inc.

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