"Online Strategist" will be published every two months, in both Portuguese and Spanish. Internet information will be provided by Channel Seven, Jupiter Communications and The Laredo Group. The magazine will include case studies of Internet campaigns.
StarMedia is also trying to encourage Brazilians to buy and sell cars over the Internet with a free service called "StarMedia Cars Online". In the U.S., 2% of the 15 million cars sold each year are sold through the Internet.
Starmedia is also launching a service for soccer lovers. Users can sign in at (www.egol.com.br) to find out about their favorite soccer team.
Copyright September 1999, Crain Communications Inc.