McCann-Erickson Worlwide, Sao Paulo, handles media and Rapp Collins, Sao Paulo, direct marketing. Gratis1, StarMedia's recently launched free access operation, is with Young & Rubicam.
Local Web sites will include search tool Cade, tourist guides for Sao Paulo and Rio de Janeiro GuiaSP, GuiaRJ and associated products Noite ao Vivo and Humortadela. The agency will also handle the portal's business marketing.
Copyright May 2000, Crain Communications Inc.