STARMEDIA'S VP GLOBAL MARKETING LEAVES FOR AOL

Published on .

(May 14, 2001) -- In a high-level defection from New York-based Latin American Internet media company StarMedia Network, Peter Blacker is leaving his job as vice president of global partnerships to join AOL Latin America in Miami as vice president of interactive marketing today.

Mr. Blacker was behind key deals StarMedia has signed with major international marketers like L'Oreal and Danone to create co-branded portals in Latin America and the U.S. Hispanic market.

The loss of one of StarMedia's top sales executives follows the company's announcement Thursday that staff will be cut by 25% and revenue projections lowered. First quarter revenue rose to $16 million, down from $20.1 million in the fourth quarter of 2000, and losses were $31.2 million in the quarter. Despite the revenue drop, StarMedia still hopes to break even in the fourth quarter of 2001. -- Mary Sutter

Copyright May 2001, Crain Communications Inc.

In this article:
Most Popular