×

Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

HOW THE STARS ALIGNED FOR FALLON

By Published on .

David smith, marketing director for VF Europe, confirmed the claim made by Fallon McElligott Chairman Pat Fallon and his new London partners that the move to open the agency in London preceded the landing of VF's Lee jeans business.

"The win had to be based on the vision for the brand," said Mr. Smith, adding the pitch was a level playing field and that Fallon's U.S. role with Lee Apparel did not give it much of an advantage over the other shops.

Those pitching also included incumbent Grey Advertising; Abbott Mead Vickers/ BBDO, the U.K. agency for sister VF brand Wrangler; and Duckworth, Finn, Grubb, Waters, all London.

Mr. Fallon had said: "It wasn't in the plans. The stars just aligned for us."

Of course, the stars had a little help. Mr. Smith said the agency was told it would have to have a London presence to be considered for the assignment.

In this article:
Most Popular