Fremont, Calif.-based StarSight Telecast announced that it has joined a long- term strategic relationship with THOMSON multimedia S.A., manufacturer of RCA, GE and Proscan products through its American subsidiary Thomson Consumer Electronics, Inc. Under the proposed agreement, THOMSON will aggressively incorporate and promote StarSight technology and related services in selected product lines. A joint marketing fund will be established to promote the StarSight-capable products. Additional StarSight strategic partners include Viacom, Cox Communications, Tribune Company and Providence Journal Company.
Copyright December 1995 Crain Communications Inc.