State AGs ponder marketer use of non-profit groups' logos

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Marketers that want to license the logos of non-profit groups to help sell products could face new restrictions if some state attorneys general have their way. A proposal today from California Attorney General Bill Lockyer and 15 others would require that marketers using logos disclose if their product hadn't been specifically endorsed by the group, avoid claims that the product is superior and disclose payment for the logo's use. The proposal also suggests non-profit groups avoid exclusive licenses.

Copyright April 1999, Crain Communications Inc.

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