Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

State Farm to sponsors Life Heroes

Published on .

Life magazine said State Farm Insurance Cos. signed an exclusive multimedia sponsorship for a program called Life Heroes, which is expected to include a stand-alone newsstand special issue, TV and radio vignettes, a TV special and ads on Time Warner's Pathfinder Web site. DDB Needham, Chicago, handles.

Copyright December 1996, Crain Communications Inc.

Most Popular
In this article: