"Today we offer a broad array of insurance and financial services that help people get to a better state," VP-Marketing Pam El said in a statement. "In today's digital and mobile world, this simple and contemporary design makes for a bolder presence in the marketplace, whether it's through a billboard, television advertising, a sign outside an agent's office, online or through one of our mobile applications."
State Farm -- which was founded by a retired farmer in 1922 -- plans to phase in the logo beginning Jan. 1. The insurer's creative agencies are Omnicom Group's DDB, which handles general-market ads, and Translation, whose work is targeted at young adults.
What do you think of the new look, adland? The comment section is open.