Lyle Wedemeyer, Creative Director
Doug Trapp, Art Director
Christopher Wilson, Copywriter
Brad Palm, Computer Illustrator
Davidson, Tom Connors, R.H. Smith
Minneapolis Institute of Arts frequently hosts traveling exhibits from major art galleries around the country. To promote a Henri Matisse exhibit mainly from its own holdings, it needed to dissuade patrons from believing they would be seeing pieces from elsewhere. The Martin/Williams creative team challenge: marry Matisse and Minnesota.
The shop chose the most classic symbols of the state-trees, lakes and snow-to communicate the message. They photographed part of the Boundary Waters area; computer artist Brad Palm redid the shorelines.
Reprints continue to sell three months after the show.